Idea Books Reading List for 2018

by Greg Roth

While others like to publish a list of books they read in the previous year, here are some to-be-released “idea” books that I may (no promises) get to in 2018. Let me know along the way if you read them as well.


9: Powerful (Patty McCord)
I would love to think I’ll get to this book, by a former Netflix exec, but there’s chance I don’t. I tend to shy away from execs writing primarily about their companies. Call it the Google Complex.

16: Herding Tigers: Be the Leader That Creative People Need (Todd Henry)
Overly cute title aside (not sure creative people are always tigers), I discovered his work as I was just getting started and he’s staying about 8 years ahead of me. I’ve watched a bunch of his keynotes to get a feel for business creativity plays in keynote form.

16: This Idea Is Brilliant: Lost, Overlooked, and Underappreciated Scientific Concepts Everyone Should Know (John Brockman)
“The latest volume in the bestselling series from—dubbed “the world’s smartest website” by The Guardian—brings together 206 of the world’s most innovative thinkers to discuss the scientific concepts that everyone should know.” Could be cool, could be dry.

23: Swearing Is Good for You: The Amazing Science of Bad Language (Emma Byrne)
I detest the word “amazing” in titles (I’ll be the judge of what I find amazing), but I’m intersted enough to give this one a chance. Not sure how she’ll get 240 pages out it.

30: The Culture Code (Daniel Coyle)
The author of The Talent Code changes a word and applies his thinking to teams. Audiobook candidate.



6: Thinking in Bets: Making Smarter Decisions When You Don’t Have All the Facts (Annie Duke)
I love everything about this book, from the description referencing Pete Carroll’s decision to pass the ball at the end of Super Bowl XLIX to the author being a former poker champion. Def thinking audio book for this one.

6: Brotopia: Breaking Up the Boys’ Club of Silicon Valley (Emily Chang)
Billed as an expose by a Bloomberg TV journalist, which sounds just a shade on the tabloid side, it’s an interesting subject that hopefully gets a good treatment.

13: Cringeworthy: A Theory of Awkwardness (Melissa Dahl)
One of the endorsement quotes is from Adam Grant, my informal mentor (he doesn’t know this), so I’m interested.

13: The Sociopath’s Guide to Getting Ahead: Tips for the Dark Art of Manipulation (PT Elliott)
“A practical satire that holds a funhouse mirror to American business and political culture. It is the first book to call out the new, “scientifically” grounded insights of social psychology for what they are: tips for the dark art of manipulation.” Funny how this and Cringeworthy come out on the same day.



6: 3 Kings: Diddy, Dr. Dre, Jay-Z, and Hip-Hop’s Multibillion-Dollar Rise (Zack O’Malley Greenburg)
“Based on a decade of reporting, and interviews with more than 100 sources”. Even if that’s less than an interview a month, I’m looking forward to it.

20: In Defense of Troublemakers: The Power of Dissent in Life and Business (Charlan Nemeth)
“An eminent psychologist explains why dissent should be cherished, not feared”. The why is good, hope it has some how also.

27: Alive at Work (Dan Cable). I am thinking this book could be kind of boring (I would read a book called Dead at Work). But, it’s trendy to include the word “neuroscience” in your title and one of the examples cited in the book is “How Italian factory workers reduced their anxiety about a new process by playing with Legos”. OK, you got me, I’ll at least thumb through.


No release date

The New Censorship: Inside the Global Battle for Media Freedom (Joel Simon)
Light reading! I’ve always been fascinated my media studies. This is technically a reprint, but I’ve been reading the Columbia Journalism review on and off since I moved to DC in 2000. Will be interesting how my spokesperson training workshops changes after reading this.

I’m sure there will be other along the way, especially since I can’t find any slate for after the first quarter of the year. so check back and I may update this list.


Greg Roth
About Greg Roth
Founder, The Idea Enthusiast. Speaker, Trainer, Facilitator, and writer about all things creative consulting. DC-based consultant to individuals who want to be more creative, teams who want to collaborate without fear, and anyone who wants to deliver the best pitches and presentations.

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Idea Books Reading List for 2018