By Greg Roth

My 11 Favorite Tweets from ASAE’s 2017 Great Ideas Conference

ASAE’s Great Ideas Conference just wrapped up yesterday in Orlando. This annual event, which usually has roughly 1,000 attendees, has become the “thought leadership” conference for association staff. It takes a much more intentional “what’s next” approach the Annual Meeting or the membership marketing etc conference.

Last year, I spoke at Great Ideas; this year, I followed along online. From what I could glean, I think the content was stronger this year than in 2016, which is a good sign.

There is serious need for innovative thinking and creative will in the association space, a land where R&D often means “rip-off and duplicate”. To that point, here are my favorite tweets from the #ideas17 hashtag, starting with opening keynote Srinivas Rao:


This tweet for the simple fact that Moira worked the word “parkour” in

I’d be lying if I said I knew what this meant, but it sounds right.

Hell, yes, Tamala. Also, apropos to conferences, I love that they appear to be in the “travel kits aisle”:

The good news is, we are what we do:

Watermelon helmets!

Good advice, but to go a step farther, regularly shake up teams:

OK, last one on teams:

Not one of my favorites, but an example of using “impact” as a verb, which I absolutely do not support, so an important tweet:

Really curious as to whether this got a laugh, reads edgy:


And, finally, better luck next year, Kev:

You can read ASAE’s series of recaps on the AssociationsNow website.